The most influential professional development during the time of studying digital business was creating a blog. It is my first time in taking advantaging blog for posting and innovating. However, I noticed a blog can be a useful tool for a business which show and tell what a business can do, as well as being a stimulation to the profit.
Blogging does not only provide a channel to existing customers but also connect with potential customers in a more conversational mean. It is a way to establish trust with the readers as a consequence of information sharing such as interesting events, photos. On the other hand, blogging also allows feedback which means the business can get the responses from the consumers directly. The consumers can share their stories about the products or services. With this communication way, a business can build up trust and strengthen their relationship with the customers. Meanwhile, the business can adjust the strategy based on customers’ preferences and feedback they leave in the blog.
Besides, digital business inspires my creative thinking as well. From the history to the future holding of the digital business model, the content gave me how a digital world can be and how it affects us nowadays. Without a doubt, our life sticks with technology such as mobile payment. But how an organisation attracts more audience is the most challenging problem. No matter which industry you are, from financial to transportation, everything related to our life is linked with the digital world. As a result, innovation is crucial to a business. Blogging is one of creative thinking.
In addition, predicting the future is another major issue enlighten me. Although history can teach us what should not be done, the future prediction is indispensable. By forecasting forwards, we can keep staying up-to-date since the digital world is changing constantly. Especially if there is a huge change, for examples, Apple and Samsung introduce a new smartphone each year and thereby the applications are altered according to their new systems. This demonstrated if we forecast before the changes come, we can own competitive advantage ahead of the competitors.
To sum up, digital business gave me an opportunity of creating a blog which probably benefits my future career or business. On top of this, the different topics make me understand digital business model more and the modern lifestyle we are experiencing.
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About the aspects of the module which will be taking forward into my future learning and professional development, I have made a powerpoint with narration to explain my idea. Hope you enjoy it.
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By the way, Thank You All! During COVID 19, we still need hope for our future. We will meet again!
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